Today’s Marketing Strategies Don’t Cut It

In a world where millions of brands, producers, growers and suppliers delivering millions of products and services to manufacturers, producers, and their customers every day. Countries, manufacturers and producers put their reputations on the line with every product or service produced showcasing unsupported Country of Origin, Religious, Marketing, or other Scientific Claims such as: Made-in or Product-of USA, Kosher and Halal Certifications, New/Improved, Sugar-free, Reduced Fat, Non-GMO, Organic, and more. Currently, manufacturers, retailers and consumers rely on supply chains to confirm their Country of Origin and other marketing claims without any form of secondary authentication.

Meet VerityChain

Verity connects businesses, producers, and consumers on a secure blockchain ledger while ensuring that any Country of Origin or other marketing claim on a product is validated with supported documentation.

The Trifecta Of Technology
Ai, IoT, and Bifurcated Blockchain

IBM Watson® Artificial Intelligence (AI), IBM Hyperledger, Ethereum Blockchain, and Internet of Things (IOT) are at the core of Verity’s technological infrastructure. These technologies synergize to provide traceability of assets across any network, including: physical assets, intangible assets, and transactional data. Our secure, bifurcated Hyperledger with multi-layered access provides traceability from the originating source to the end consumer while providing transparency and substantiation to authorized people in the network. Watson® is a real-time artificial intelligence platform that we use to help clients develop bi-directional relationships with consumers and vendors through our Verity One™ system.

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Verity Claims

Company’s use Verity Claim validation to be transparent with their consumers.

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Track & Trace

Company’s use Verity Track & Trace to mitigate risk while also being transparent.

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Verity ONE App

Transparency at your fingertips, Verity One available on IOS and Android.

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Team & Advisers
Adam Reiser

Co-Founder & CEO

Alex Lightman

Chief Legitimacy Officer, CLO

Nella Zelensky

CAMLS-Audit, Compliance Consultant

Full Team & Advisers List

Verity Insights features company updates, technology information and in-depth market analysis.

The Significance of Authenticated Country of Origin Labeling

By |August 6th, 2018|Categories: country of origin|Tags: , , |

"Illicit trade: Fueling Terror Financing and Organised Crime" published in October 2017, stating that the total value of counterfeit and pirated goods in global commerce is estimated to rise to US $1.90-2.81 trillion by 2022. Apart from this, total job losses globally due to counterfeiting and piracy are expected to rise to 4.2-5.4 million by 2022. Verity wields a cutting-edge supply chain platform called Verity One™, which integrates Blockchain, Internet of Things devices, and IBM Watson Artificial Intelligence to verify marketing claims.

Recalls: The Difference Between Life and Death

By |August 6th, 2018|Categories: Recalls|Tags: , , |

To give an example for reference, you buy two bags of dog food from a store and are notified that only one of the bags you purchased was from the contaminated batch associated with the latest recall, saving you from feeding your dog contaminated food. The event will trigger a VRTY token payment option to each recall recipient that returns or shares the product recall with a friend or other affected consumer. The Verity recall risk management and instant notification system can very well be the difference between life and death in the event of product recalls.

Verity’s Trifecta Of Technology

By |July 25th, 2018|Categories: Trifecta of Technology|Tags: , , , |

Verity has created an all-encompassing, scalable system that can authenticate, categorize, and monitor virtually any form of data to qualify and quantify all marketing, transactional or distribution claims of virtually any product. The need for this system is worldwide, and its importance is unparalleled.  The union of these technologies will deliver increased efficiency, security, transparency, and legitimacy. In the not so distant future, these technologies will be a necessity in order to remain competitive.

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